Calipso Digital — Logo System

01

Primary Logo — Horizontal

Primary · Dark Background

On Surface

On Light

On Brand Teal

02

Stacked Logo — Vertical

Use when the space is square or portrait — social profiles, thumbnails, app icons, square ads.

Primary · Dark

Light Background

Brand Teal

03

Mark Only — Icon

Use when the brand is already established in context — app icons, favicons, social avatars, watermarks.

64px · Dark

48px · Dark

32px · Dark

64px · Light

64px · Teal

16px · Favicon

04

Mark Anatomy

Construction

The mark is built from three concentric C-arcs sharing a common center, each opening to the right. The gap angle is ±45° from horizontal (90° total).

Arc 1 — outer, radius 34. Stroke weight 3.8. Full opacity. Calipso Teal #00BFA5.

Arc 2 — middle, radius 25. Stroke weight 2.6. 60% opacity. Teal Glow #10F5D4.

Arc 3 — inner, radius 16. Stroke weight 2. 28% opacity. Calipso Teal #00BFA5.

The three arcs create depth and motion — referencing the sea nymph Calypso's domain: layered ocean currents viewed from above.

The C-shape simultaneously functions as the brand initial — no wordmark needed for recognition at scale.

05

Usage Rules

Do

Use the mark on brand-approved backgrounds: deep space, surface, white, or teal

Maintain minimum clear space of 1× the mark height on all sides

Scale uniformly — never stretch the mark

Use the mark-only version when the brand name appears elsewhere in context

On light backgrounds, darken the outer arc to #00917A for contrast

Don't

Don't recolour the mark in non-brand colours

Don't add drop shadows, gradients, or outlines to the mark

Don't place the logo on busy photographic backgrounds without a backdrop

Don't use the wordmark below 120px wide — use the mark only

Don't rotate or flip the mark

06

Copy-Ready SVG Code

Mark Only — 80×80 SVG

Horizontal Logo — 320×80 SVG