Calipso Digital — Brand Kit
Brand Identity Kit · v1.0
Calipso Digital
Systems that book. Margins that grow.
Industry B2B Automation
Market Service Businesses
Position Lean Systems Partner
Document Brand Kit 1.0
01 — Color Palette
Brand Colors
Deep Space
#0A0E1A
Primary background · page base
Surface
#111827
Cards · panels · containers
Elevated
#1E293B
Raised UI · hover states · dividers
Calipso Teal
#00BFA5
Primary accent · CTAs · links
Teal Glow
#10F5D4
Hover states · electric highlights
Slate
#94A3B8
Secondary text · captions · metadata
White
#F1F5F9
Primary text · light backgrounds
02 — Typography
Type System
Display / H1
Space Grotesk 700
68px · −4% tracking
Line height 1
Scale what sells.
Heading / H2
Space Grotesk 600
40px · −3% tracking
Line height 1.1
Automate the pipeline.
Subhead / H3
Space Grotesk 600
28px · −2% tracking
Line height 1.2
Your calendar, working for you.
Section / H4
Space Grotesk 500
20px · −1% tracking
Line height 1.3
Booking automations that run overnight.
Body
Inter 400
16px · 175% leading
We build lightweight, automated systems for service businesses that want to grow revenue without growing their team. No bloated software. No extra hires. Just the right flows, in the right places.
Caption
Inter 400
12px · Slate
Last updated 3 days ago · Calipso Digital Systems · v2.1.4
Label / Tag
Inter 500
11px · ALL CAPS
+13% tracking · Teal
Automation · Systems · Growth
Aa
Light 300
Aa
Regular 400
Aa
Medium 500
Aa
SemiBold 600
Aa
Bold 700
Tagline — Official Brand Treatment
Systems that book. Margins that grow.
04 — Brand Voice
Tone & Messaging
Personality
  • Sharp
  • Direct
  • Efficient
  • Confident
Do / Don't
Do "Book more jobs without adding headcount."
Do "Your systems should work while you sleep."
Don't "We leverage cutting-edge synergies to optimise your end-to-end booking journey."
Don't "Our comprehensive platform helps facilitate seamless team communication."
Tone Descriptors
Precise
Every word earns its place. No filler, no padding.
Outcome-first
Lead with the result. Explain the how second.
Peer-level
We talk to owners and operators — not at them.
Calm confidence
No hype. No urgency theatre. The work speaks.
05 — UI Components
Interface Elements
Buttons
Badges & Pills
Active Automation Service Ops Live
Form Input
Metric Card
Jobs Booked This Month
+34%
↑ 12 more vs last month · fully automated
06 — Spacing System
Space & Grid
4px
xs
8px
sm
16px
md
24px
lg
32px
xl
48px
2xl
64px
3xl
80px
4xl
07 — Brand Patterns
Visual Texture & Hero Application
Calipso Digital
Systems that book. Margins that grow.